I began designing in 2019 for local NGOs and later picked up frontend development, gaining the technical fluency to bridge design and engineering.

At a wellness startup, I scaled the product from MVP to revenue, designing and shipping the core experience that converted early users into $12k MRR and enabled a $150k angel raise.

At Google-backed Treasury Space, I drove product design for a spatial asset handoff platform adopted by world-leading architecture firms including Zaha Hadid Architects, helping the team secure enterprise adoption and accelerate delivery.

In early 2025 I co-founded Gist, an app curating IRL experiences with AI follow-ups. In four months we built a community of 3k users, achieved 22% retention, and acquired users at a $0.40 CAC.

The journey ended pre-funding, but I walked away with practical lessons in GTM, distribution, and resilience under pressure. That founder mindset — bias for action, focus on adoption, and ability to navigate ambiguity — continues to shape my work.

Most recently, I've been Product Design Lead at an AI health coach company, where I lifted 7-day retention to 12.4%, well above the industry average (~9-10%). I developed strategy and overhauled all core flows for 8k DAU, evolved the MVP into a cohesive branded product, and built a design system that accelerated shipping and improved consistency.

I'm now seeking to join a seed-to-Series A team where design sits at the heart of strategy. I'm especially drawn to healthcare and consumer services — spaces where thoughtful design directly impacts adoption, trust, and long-term retention.